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ON THE RISK thanks the advertisers in its current issue.

Please visit their websites.


























2019 Web Advertising Information


Averaging over 5,000 visits per month!

Join the excitement!   

Reader Demographics

Web Ad Banner Specifications

Advertising Rates - Premium - Basic Page


Where to Send Ad Materials

Reader Demographics

Decision makers are online!

The North American market attracts keen interest from international insurers and underwriting service vendors. They turn to ON THE RISK for insights into underwriting trends in the U.S. and Canada and you need to be there when they do.

International readers will utilize the Internet frequently for their contacts with North American colleagues. 

Web site advertising is available only to

OTR's Print Edition Advertisers

Web Ad Banner Specifications

  • Image size in the range of 370(w) x 60(h) pixels depending on page. We prefer the use of Gif format images, animated or otherwise. We can assist you in this area.
  • Less than 10K image files preferred. Remember, not all visitors will have the latest browsers or plugins, the fastest modems, or maximum RAM. A long download may cause lost interest.
  • Please include URL link to your site.
  • Provide alternate text for browsers with auto load graphics off (maximum 10 words).
  • Ad placement on page at the sole discretion of ON THE RISK and on first come, first served basis.
  • Page bottom placement will be discounted 10%.
  • Additional questions - Contact Deb Wesenberg.

Advertising Rates

Premium Page Rates

Single Page Exclusive - first come, first served - NO DISCOUNTS

        • OTR Home Page $500 per quarter ($1700 on one year contract - save 15%)
        • OTR Search (Online Index) $500 per quarter ($1700 on one year contract - save 12.5%)
        • OTR Contacts (Editorial Team) $400 per quarter ($1400 on one year contract - save 12.5%)

          Basic Page Rates   

    • Misc Pages $200 per quarter (random placement)

Compare these rates to major online publications which charge as much as $20,000 per month.

Rates are noncommissionable.    


Bills will be included with the next quarterly invoice for print edition ads.  

    What and Where to Send


Your insertion order should contain the following information: 

  • Company name
  • Banner ad production contact name, email address and phone number 
  • Quarterly date ad is to start (March 1, June 1, September 1, or December 1)
  • Desired number of quarters ad is to run
  • Desired Position - where ad is to run on ALU website (Homepage, Calendar, etc.)

    Please e-mail the banner ad to: 

Vickie Fleming



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